Track conversations related to admission and recruitment of incoming students, what they care about and what factors into their decision making

Publicize your institution's initiatives and successes by easily finding and engaging with the conversations and communities that are naturally interested

Discover and respond to stories that are bad for your institution’s reputation before they become widely known

Determine when conversations surrounding your institution are occurring within the academic community versus the wider national / international public

Receive meaningful social insights

Track and measure your brand's efforts

Conduct real-time crisis monitoring

Identify key influencers

Rapidly discover emerging topics

Discover and respond to small crises before they become large

Anticipate impending attacks from your opponents by monitoring their supporters

Rally your supporters by engaging on those top-of-mind issues that are driving them today

Know when to respond to current events and when to stay on message

Understand which talking points are resonating with the electorate and which are not

Identify key influencers to recruit who would otherwise go undetected

Amplify your content marketing efforts

Increase the breadth of your social media presence

Maintain broader awareness to support your corporate and brand reputation

Discover valuable customer feedback and brand champions

Discover demographics of stops, searches, and seizures

Scan comments about use of force, officer-involved shootings, and in-custody deaths

React to poor treatment of vulnerable populations

Collect data regularly on community attitudes and perceptions about local law enforcement

Monitor public discussion in social media to better engage communities on sensitive matters

Monitor legal exposure of the institution

Discover regulatory violations and civil actions

Identify technical elements of network security

Understand the impacts of financial markets